How to create a content assembly line?
Let’s begin with some facts… when you work a long day, the last thing you want is to sit with the laptop and write thousands of words. Most people aren’t writers and getting traffic these days is harder than it used to be. This is where the content assembly line comes in handy.
The content assembly line basics…
There are different types of content. From writing, infographics, audio, and video, as a blogger, you primarily want to focus on the written content. This is especially true if you are just getting started as a new blogger.
Written content is the pillar of your blog. It is the window through which your visitors will get to know you, your blog, and what you are blogging about. Creating content isn’t just about sitting down with the laptop and writing thousands of words. It is about creating content that will be interesting and informative for your target audience.
In this article I am going to cover all the basics by answering the most commonly asked questions you may also have, taking into account the following:
- What is the content assembly line?
- How to batch your content?
- Minimum Viable Posts.
- Writing for the algorithms.
- Writing for the human.
- The link-building machine.
Let’s get right to it, and answer, what is the content assembly line…
What is the content assembly line?
The content assembly line is a way to produce content in bulk, without sacrificing quality. This approach can be used for any type of content, including blog posts which can be continuously updated anytime.
Henry Ford was the inventor of the assembly line.
An assembly line is a manufacturing process in which parts are added to a product in a sequential manner to create an end product. Written content is your product, and in content marketing, the assembly line approach can be used to create content in a more efficient way.
Written content is no different from physical products. In order to expand your business, you need more products. That also includes written content in the form of blog posts.
How to batch your content?
Content batching is the process of creating multiple pieces of content at once. This can be done by writing a series of articles on the same topic, or by creating an outline for an eBook and then filling in the details later.
I did that. I wrote 3 separate eBooks alongside writing for the period of two months 2 blog posts per day. It resulted in my accomplishment of 120 blog posts in such a short period of time.
How did I do it? Did I cheat?
No, I did not cheat. I simply used an AI writing assistant tool called Jasper.ai which I treat as my employee since I created my second blog. I tested Jasper on and off with my first blog.
Jasper.ai is an AI content writing tool that helps you write 5x faster and better. It is like having a content team of writers working for you 24/7. I treat all of my AI tools as employees. They never get ill, complain, or disappoint me.
Minimum Viable Posts.
A minimum viable post is a short, high-quality article that provides value to the reader. These types of posts are often easier to write than longer pieces, and they can be used to attract new readers to your blog.
They are commonly called “response posts” and are written in response to a question that your reader asks. Your target audience is always looking for answers to their questions, and you can use minimum viable posts to provide those answers.
In order to write a minimum viable post, you first need to identify the question that your reader is asking. Once you have done that, you can write a short, high-quality article that provides the answer.
Writing for the algorithms.
When you write for the algorithms, you are creating content that is optimized for search engines. Search engine optimization (SEO for short) means using keywords and phrases that people are likely to search for and including links to other relevant content on your site.
In order to write optimized content you can learn the complicated SEO techniques, or simply use another AI writing assistants tool specially designed for search engine optimization – SurferSEO.
SurferSEO is another AI content optimization tool that helps you write content that is optimized for search engines. It’s like having an SEO expert working for you 24/7 which I personally use as my second employee.
it is vital to focus on algorithms because AI dictates them. If you don’t use AI tools, you are likely to stay behind your competitors. But since Google algorithms get smarter and smarter, in order to outrank your competition, you need to write from the human point of view.
Writing for the human.
When you write for the human, you are creating content that is easy to read and understand. This means using simple language and sentence structure and avoiding jargon.
It’s easy to use AI writing assistants, anyone can do it if they are willing to spend a few bucks, but not everyone can write great content for humans.
This is where your content assembly line will help you because it will allow you to focus on writing quality content, while the AI tools will take care of the rest of your optimization.
The first step is to come up with an idea for your content. Once you have an idea, you can use a content generation tool to create an outline for your article. Then, you can use a content optimization tool to optimize your article for search engines. Finally, you can use a content distribution tool to promote your article and attract new readers.
By using a content assembly line, you can focus on writing quality content, while the AI tools take care of the rest. This is the best way to grow your blog and attract new readers.
The link-building machine.
Adam Enfroy put it the best way – “links are the currency of the Internet.”
Plus, the link-building machine is a content marketing tool that helps you build backlinks to your blog. This tool can be used to create guest posts, infographics, and other types of content that will help you get more links.
Backlinks build the domain authority (DA), the authority of your main home page, and also build the authority of your URLs.
All of that matters because the more authority you have, the higher you will rank in search engines and the more traffic you are going to get to your blog. DA correlates with the amount of traffic you get, and that is aside from the organically gained traffic from search engines.
The value of backlinks.
Backlinks are one of the most important ranking factors for search engines.
A backlink is a link that points from one website to another. Backlinks are also sometimes called “inbound links” or “incoming links”.
Search engines use backlinks to help them understand how websites are related to each other. If website A has a lot of backlinks from other websites, that tells the search engine that website A is popular and important.
The more backlinks a website has, the more popular it is, and the higher it will rank in search engine results pages.
Backlinks are important because they help search engines understand the relevancy of a website. If a website has a lot of backlinks from other websites that are relevant to its topic, that tells the search engine that the website is also relevant.
The startup approach.
If you want to make life-changing money, you need to treat your blog like a real business and run it like a startup. Blogging isn’t a hobby anymore, blogging is a very lucrative business today.
To run your blog like a startup from the start, you need to have a content strategy, and the content assembly line is the perfect way to do it.
The content assembly line will help you focus on your content strategy, while the AI tools take care of the rest. This is the best way to grow your blog and make life-changing money.
Here’s a quick overview of how to create a content assembly line:
- Choose a content topic.
- Write an article about that topic.
- Optimize your article for search engines.
- Repeat steps 1-3 for each content topic.
By following these steps, you will be able to focus on your content strategy and grow your blog quickly.
If you’re looking for a startup way to grow your blog, consider creating a content assembly line.
This involves outsourcing content creation to a team of writers who can produce articles on a regular basis. But even if you cannot afford to hire writers at the beginning of your blogging journey, you can find a cheaper way by using the AI writing tool I mentioned before.
This can be a great way to scale your content production and make sure that your blog is regularly updated with fresh, new content.
One of the key benefits of a content assembly line is that it can help you build backlinks to your site in an organic way. As each article is published, it can include links back to your blog, which will help to improve your site’s SEO and visibility in search engines.
This can be a great way to attract new readers and grow your audience over time. But in order to speed up your growth, you need to reach competitors in your niche, build real relationships, and get backlinks that way.
I hope this helps, give me a shout in the comments section below, if you have any questions or suggestions of your own.
Przemo Bania is a blogger and writer who helps people get out of their traditional jobs to start a blogging career. Przemo also runs a health blog advocating for endometriosis and fibromyalgia…